Tuesday 14 May 2024

Why I can never pay creatives in full and still tag them — Actress Lilian Afegbai

Nollywood actress Lilian Afegbai shared her stance on compensating creatives, stating, "Why I can never pay creatives in full and still tag them." 

Afegbai argues that when a project’s budget is tight, full financial compensation might not always be feasible. 

She proposes that in such cases, providing exposure through social media tags can supplement monetary payment. 

This practice, she believes, offers valuable visibility that might lead to more opportunities for emerging creatives.

However, this approach has faced criticism from those who argue that exposure does not equate to tangible earnings and that creatives should receive full payment for their work. 

This ongoing discussion highlights the broader issue of fair compensation in the creative industry, emphasizing the need for a balanced approach that respects both the labor and potential exposure benefits of creative collaborations.

Watch the video below,

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